Is "gay friendly" the new tourism marketing mantra?

The article by gay Canadian travel co host Charles David raises questions about the future marketing stratagies of specifically gay destinations. Pink Choice is seeing evidence of more gay and lesbian travelers are writing positive reviews about "gay friendly" accommodation in destinations world wide and more and more hotels, inns, guesthouses and resorts are using the term 'gay-friendly' in their marketing. Pink Choice encourages GLBT travelers to write reviews about their accommodation and destination experience so that other GLBT can get a better understanding to what's on offer when making their room reservations.